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STUDY//The Number of Viewers Watching TV Programs from Russia Has Decreased

25 November 2020
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TV programs produced in Russia have lost their popularity in the recent two years, according to the study “Media Perception and Media Skills of Citizens of the Republic of Moldova” presented on November 25 at the Media Forum 2020. Besides, whereas Romanian-speaking people read and watch news in both their native language and in Russian, Russian-speaking viewers mostly watch news only in Russian.

According to the survey conducted in August, 32% of respondents said they watched TV programs produced in Russia, compared to 35% in 2018. Besides, 61% of Russian-speaking persons said they watched Russian TV channels every time, compared to 68% in 2018, and 41% of Romanian- speaking persons watched TV programs produced in Russia only sometimes, compared to 48% in 2018.

The survey also reveals that nearly half of respondents over the age of 65 say they always turn on the TV at news time to be informed. On the other hand, every fifth young person aged from 18 to 25 never turns on the TV at news time. Young people who say they always watch TV to see the news are ten times fewer than two years ago (2% in 2020 compared to 21% in 2018).

A part of the research refers to the survey participants’ attitude towards the media. Thus, 42% of those interviewed mentioned that “the EU media broadcast in Moldova provides accurate and balanced information” while a similar number of people claim that “the EU media spreads manipulative and deceiving information.” At the same time, almost half of respondents (48%) agree that “the media from the Russian Federation broadcast in Moldova provides manipulative information” and 35% believe that “the media from the Russian Federation broadcast in Moldova provides accurate and balanced information.”

The study also demonstrates that the TV channels most popular with the respondents are Jurnal TV – 37%, PRIME TV – 36%, Moldova 1 – 35%, PRO TV – 33%, and TV 8 – 18%.

The data was collected in August using a mixed methodology combining qualitative and quantitative research. The survey conducted by Magenta Consulting targets 1 364 respondents from the general population aged over 18. The research was conducted on the basis of a partnership between the project “Media Enabling Democracy, Inclusion and Accountability in Moldova” (MEDIA-M) funded by USAID and the British Embassy in Chisinau and implemented by Internews in Moldova, and the project “Strategic Communication and Support to Mass Media in the Republic of Moldova” funded by the European Union.
 

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