“The media doesn’t hate!” campaign conducted by the Independent Journalism Center (IJC), continues with the launch of a video. It aims at building the awareness of mass media about the importance of professional and responsible coverage of sensitive topics in journalistic materials.
The video presents several typical situations of discrimination, which most often occurs due to inadequate approach to the topics concerning disadvantaged persons, minorities.
The IJC encourages journalists to avoid any discrimination in media reports, thus contributing to promotion of human rights.
The IJC organized several activities within “The media doesn’t hate!” campaign. A group of moderators and journalists received training on moderation of online media content and on correct coverage of sensitive topics. Also, to evaluate hate speech, the IJC monitored comments posted by netizens on 15 information portals.
The video was produced as part of the “Combating hate speech in online media and social networks” project implemented by the IJC with the financial support of partner organization Civil Rights Defenders, Sweden.