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IJC Campaign: “Media for gender balance!”

17 July 2017
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The Independent Journalism Center (IJC) launches a series of activities to promote gender equality within the framework of the “Media for gender balance” campaign. The aim is to spread positive models of activities involving equal participation of women and men and to combat gender stereotypes through the media.

A series of shows dedicated to various gender issues will be broadcast within the campaign, displaying a specific approach to the involvement of women and men in specific activities. The shows will be available both online and at local and national television stations.

Another activity planned under the campaign involves monitoring TV channels in terms of observing the gender balance and identifying existing gaps. All observations will be included in a report, which will contain a number of recommendations for the media, to improve their content and to promote positive patterns of involvement of women and men in all aspects of social, political, family life etc.

Journalists will be encouraged to address gender equality in a competition of materials, announced by the IJC in order to increase the media interest in this subject and to ensure observance of the gender balance in the media. 

We invite colleagues from the media to be a part of the campaign by taking and distributing materials produced by us and through increased awareness of the gender balance in their everyday work.
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The “Media for gender balance” campaign is implemented by the Independent Journalism Center with the financial support of the Swedish International Development Cooperation Agency through the Swedish Embassy in Chisinau.