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How to Increase Print Media Run in the Digital Age?

11 March 2019
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How realistic is it to think that print media has a future and that newspaper circulation can increase, given that everyone is staying on the Internet? ‘Ziarul de Garda’ (ZdG) has demonstrated that it is possible: this year, the publication has managed to increase its readership by about 1,000 subscribers. Journalist Ivan Sveatcenko and editor-in-chief of ZdG Aneta Grosu are discussing the ways of attracting new readers, including via social networks, in the Media Azi Show.

Watch the show to find out what subscription campaigns can be deployed on the Internet and how a flexible editorial pricing policy can help increase circulation.

You also will learn how a publication survives in the conditions when ‘Posta Moldovei’ holds a monopoly on print media distribution, while the state remains uninvolved and does not offer any support to editorial offices.

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The show can be viewed on www.moldova-azi.md, www.media-azi.md and www.mediacritica.md portals and on the IJC’s Youtube channel.
Media Azi show is produced under the MEDIA-M project, implemented by Internews with the financial support of the United States Agency for International Development (USAID).
The content of this edition is the responsibility of the Independent Journalism Center and does not necessarily reflect the views of USAID or of the US Government.