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Discounts Offered by Plahotniuc’s TV Channels – PRIME TV and Publika TV Halved their Fees for Election Advertising

09 September 2019
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The election campaign for local general and new parliamentary elections of October 2019 will cost less, since the TV channels announced much lower fees for the election advertising. Thus, if during the February 2019 election campaign, PRIME TV and Publika TV channels, owned by the former leader of the Democratic Party, Vladimir Plahotniuc, charged EUR 4,000 and, accordingly, EUR 2,000 per minute, they reduced their offer by 50% for the October election campaign. A number of TV channels published their offers for the sale of advertising space during the October 2019 elections. Media-azi.md analysed them, thus having more information to this end.

Thus, during the autumn election campaign, PRIME TV will charge the election advertising space with EUR 2,000, while Publika TV will request only EUR 1,000 per minute. PRIME TV has the most expensive offer on the election advertising market.
The advertising fee set in the previous election campaign by the Canal 2 and Canal 3 TV channels, the official owner of which is Oleg Cristal, former political advisor of Vladimir Plahotniuc, was of EUR 1,500 per minute, however, for this year October campaign, Canal 2 set an advertising fee of EUR 1,000, while Canal 3 – EUR 500 per minute. 

The TV channels affiliated to Ilan Sor also reduced their advertising fees. One minute of election advertising at the Central Television, which costed EUR 1,500 in the February election campaign, will now cost EUR 500; while Orhei TV is currently asking for EUR 500 per minute, not EUR 1,000 as in the previous campaign.
The channels affiliated to socialists, NTV Moldova and Exclusiv TV, both owned by the socialist MP Corneliu Furculita, did not change their fees of EUR 500 per minute. Accent TV channel, whose beneficiary is Vadim Ciubara, about whom RISE Moldova investigation journalists wrote that he was ‘the shadow adviser’ to the President Igor Dodon, and who intends to re-broadcast the programs of the Russian channel ‘Pervyi Kanal’, is asking for EUR 75 per minute, compared to EUR 50 during the previous election campaign.
CTC Mega and Familia Domashniy TV channels are also asking for EUR 1,000 per minute of advertising.

Moldova 1 public broadcaster announced a fee of EUR 900, PRO TV Chisinau – EUR 840, Jurnal TV – EUR 400, and TV 8 – EUR 500 per minute of election advertising.
Media expert Petru Macovei, Executive Director of the Association of Independent Press (API), previously stated for Media-azi.md that the huge fees for advertising set by the TV channels during the February election campaign were intentionally meant to create a financial obstacle for the opposition election contestants.
According to the Electoral Code, the fees for the air time granted to election contestants may not exceed the typically collected fee for commercial advertising.
Earlier, BC member, Olga Gututui recommended to include in the Electoral Code provisions on the minimum and maximum price per minute of election advertising, so that all election candidates would operate under equal conditions and would have the opportunity to advertise on all media platforms.